These users are not consuming less traditional media but more media overall on smartphones and tablets.
More than a quarter (27%) of affluent Europeans became 3-screen users, according to EMS Deep dive – study published by Ipsos (n= 1,074).
Research showed that:
– 94% of TV viewing still takes place on a traditional TV traditional screen,
– a significant part of the audience of international media is consumed via digital platforms,
– a large parts of the audience are also reached by other devices such as the laptop or PC,
– take-up of connected TVs is still quite low (12%), with most using them to watch more TV rather than access the internet.
Furthermore, the UK leads in the adoption and usage of digital devices, with four out of five using smartphones and just under half tablets.
Source for this blog: Broadband TV News