96% of TV users interact using second screen devices

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Not long time ago, we introduced our infographic Social TV: The Global Living Room, with a fact that 86% users communicate using second screen device while watching TV. Yesterday we received (via e-newsletter) a new research by Edelman where the title tells us all!


Interacting with a second screen while watching entertainment has been done by 96% of people. Amazing! Number of users using second screen devices is growing rapidly.

PR Edelman surveyed 6,5000 people aged 18 – 54 in US, UK, Turkey, Korea, Germany, India, China and in Brazil.

What is the situation in your area?

Source for this blog: Digital TV Europe

Picture by: inchclasses.blogspot.com