What has Netflix to say about watching video on mobile devices – any differentiations between first and second screen?
The end of February was full of news from Mobile World Congress. For us the very important information was from Scott Meyer, VP of the Netflix’s device partner ecosystem, that most of their users are still using computers, connected TVs and set-top-boxes to watch streaming content. Just 10% of all Netflix traffic is consumed on handhelds – or in other words – mobile is not big screen for whole movie watching but is still a second screen. On the other hand, YouTube statistics shows us that the average viewing session on mobile is now more than 40 minutes, that’s an increase of more than 50% y/y. Still, this is not the duration of a typical Netflix movie but it is more for music videos, which is still the most popular category.
Does Netflix endanger Pay-TV operators?
Not really. Integrating one or many SVOD services like Netflix into traditional Pay-TV services, has a positive impact on operators’ KPIs, such as increased Average Revenue Per User (ARPU), according to the research by HIS and the feedback of our customers.
But how come that Second screen activity is increasing?
As we have already wrote about in our previous Blog news, Google has published document that people are using their second screens also to search for info about what they’re watching—commercials included.
The Beenius Mobile Apps from Beenius Everywhere Collection are great for content discovery and with Fling to Beenius powered STBs, Android TVs or Chromecast your users will be able to watch selected content on their big TV screen. Second-screen enriches viewers TV experience.