OTT market will grow rapidly in the next four years

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Pricewaterhouse Coopers (PwC) released its Global Entertainment and Media Outlook for 2013-2017. As the VideoInk says that report predicts fast grow of OTT technology.

OTT market will be at least two times bigger in four years from now, as internet-connected devices and streaming services will rise simultaneously.

Whereas OTT streaming content only accounted for 3% of the total entertainment market in both 2008 and 2009, PwC says it accounts for 7% this year and predicts it will rise to 16% by 2017.”

Another prediction on report is that homes will spend more and more money on OTT and subscriptions on TV services (within TV middleware, from TV operators).

Read more predictions (and source for this blog) at Magnet Media Labs.