JZ-FFofTV

Fast Forward to the future of Cable TV

If we look at the market as it stands today, we can immediately see that the trends from previous years are continuing and rising drastically.  OTT providers are now a significant competitor for terrestrial, satellite and cable operators. For most Pay-TV operators this is the last call if they want to stay in front of […]

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The Future Of Advertising Is Programmatic

  According to Mr. Simon Struna, Programmatic ecosystem specialist, iPROM, advertisers are facing increasingly digital future in which they will try to capture valuable seconds of consumers’ attention; primarily through technology. Digital advertising is becoming programmatic and thus more interconnected, programmatic advertising has steadily grown over the last decade. Total spending on online advertising has […]

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The formula for a successful partnership

Mr. Luka Lieber, Business Development Manager at Beenius, reveals his opinion on what it takes in IPTV/OTT industry to form a successful and fruitful partnership as well as prosperous client relationship. Mr. Luka Lieber, explains: “We’re looking at partnership as a marathon, not a sprint. What is really important, we treat our clients as partners.”     […]