Beesmart middleware is ready for installation not only on a dedicated, stand-alone server but also for the deployments in the cloud. By doing this, service operator can benefit from all advantages of cloud computing. More than that, they are able to make use of different providers of content, either physically connected or also based in the cloud. Web portals and CDN networks are gaining popularity because of their well-known advantages, flexibility, and up-to-date operating concepts.
Service operators can also offer Interactive TV service as a wholesale service to different virtual service operators. They are completely independent from each other, they can provision their service by themselves, and are able to use and fully manage their own sources of content.
Service operators are leveraging OTT and multiscreen features of Beesmart, some of them particularly enhanced for operation within OTT service. Thus end-users enjoy all the benefits of an interactive TV service on multiple screens and really utilize the slogan any-service, any-time, everywhere and on any-device. On the other hand, service providers increase their revenues through providing more payable content (because more watching time is now available) to more satisfied end-users.