So, what do we know about Second screen? Is it Social TV or not? Watching TV while using a smartphone or tablet is one of the most popular leisure of the mobile era.
Are operators missing the point if they are not taking the second screen into consideration in marketing strategies?
But Alan Wolk said: “social TV and second screen are often used interchangeably, are in fact completely different experiences. Social TV is a subset of second screen – and a somewhat minor one at that.”
What is social TV then?
Our Beesmart middleware contains social apps, such as Facebook and Twitter. The new enhancements of Beesmart Android application with BeeSocial TV enable users to stay connected with their Facebook friends, follow tweets, discuss TV programs and recommend them via social networks while watching TV. Is BeeSocial TV a social TV and second screen? More …
Read more blogs/articles about second screen and social TV and tell us what do you think!
Sources used for this post:
– Alan Wolk at digiday.com
– Rhian Simms at econsultancy.com
– Dr Javier González-Soria and Moreno de la Santa at TravelThink