Beenius’ Freemium business model enables operators to offer basic TV features to all users who are not currently subscribers of an operator’s services, simply to test drive it. Those so-called “Freemium subscribers” have limited content access, as well as a limited time span for free. Usually, operators offer a Catch-up TV time span of no more than 24hrs., which is enough for a subscriber to decide to upgrade their subscription.
Within a Freemium subscription, viewers have the time to get acquainted with the service, the app, and content, and upgrade their subscription package seamlessly. From an operator’s point of view, even though Freemium subscribers have not been commercially subscribed to their service, operators can still offer them basic content and services.
The Freemium subscription feature still requests users to login-in and leave some personal data (only email address, or any other personal information – it is up to the operator to decide). However, at first launch of the application, the end-user is given two options: either to sign in by using a 10-digit authorization code (given by operator), or to log-in with existing Google, Facebook, or Twitter accounts.
A quick and easy subscription upgrade from Freemium to basic packages is enabled by Beenius Admin or OB API services, where end-users do not need to take any action. This process provides a seamless transaction to the world of more content, better features, and at the end of the day the best TV experience offered by an operator.
During the log-in process, lots of data about users is gathered, such as name, surname, social networks, e-mail, address, gender, birth date, date/time of last activity, etc. The upcoming enacting of the GDPR regulation should be noted, as gathering personal data is important and extremely relevant for operators. We highly recommend operators to follow the changes in the data privacy regulation that will formally go into effect across the entirety of the EU on May 25, 2018. You can read more about GDPR here.
If you find the Freemium business model and social login-in features significant for your growth, we invite you to download the Platform 8 brochure or visit Beenius Platform 8 web page to learn more about the features and advantages of the Beenius Interactive TV Platform.
Contact Beenius representative today and arrange a demo presentation!