IBC365 editors have been talking to our CEO, Filip Remškar, about the main technology drivers for the business, advertising evolution, benefits of Beenius solution for operators, and more. Click here & find our more in the interview!
According to Mr. Simon Struna, Programmatic ecosystem specialist, iPROM, advertisers are facing increasingly digital future in which they will try to capture valuable seconds of consumers’ attention; primarily through technology. Digital advertising is becoming programmatic and thus more interconnected, programmatic advertising has steadily grown over the last decade. Total spending on online advertising has […]
The biggest piece of the advertising cake goes to the television. The share of television advertising has never seemed threatened as it has grown steadily over the past decades. But there is a serious rival on the horizon which can guarantee the same and even better content and deliver it to the user at any […]
Beenius presents a White Paper on Interactive TV Advertising. Download full version and get to know more about Interactive TV Advertising – The Shift to Second Screens. TV is still the first choice for advertisers to reach their target groups of audiences and to build brand awareness. Its audio-visual format is especially suitable for creating […]