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WHAT DOES THE FUTURE HOLD FOR TV ADVERTISING?

From the traditional ‘one-to-many’ broadcast approach, brands and advertisers want to move to one-to-one conversations with targeted audiences and measure the direct impact of these engagements. (Digital TV Europe, Multiscreen & OTT 2017, August 2017) Brands and advertisers want to move away from the traditional one-to-many broadcast approach and move to one-to-one conversations with the […]