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Television That Follows The Viewer

Classic TV advertising is slowly declining as it is being replaced by programmatic TV ads lease on new technology platforms. Different studies deliver different numbers and values of the advertising dollars for the digital TV market. In the United States, for example, advertising on digital platforms accounted to around $ 50 billion in 2017 and by 2022, according to […]

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WHAT DOES THE FUTURE HOLD FOR TV ADVERTISING?

From the traditional ‘one-to-many’ broadcast approach, brands and advertisers want to move to one-to-one conversations with targeted audiences and measure the direct impact of these engagements. (Digital TV Europe, Multiscreen & OTT 2017, August 2017) Brands and advertisers want to move away from the traditional one-to-many broadcast approach and move to one-to-one conversations with the […]