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The Future Of Advertising Is Programmatic

  According to Mr. Simon Struna, Programmatic ecosystem specialist, iPROM, advertisers are facing increasingly digital future in which they will try to capture valuable seconds of consumers’ attention; primarily through technology. Digital advertising is becoming programmatic and thus more interconnected, programmatic advertising has steadily grown over the last decade. Total spending on online advertising has […]

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Television That Follows The Viewer

Classic TV advertising is slowly declining as it is being replaced by programmatic TV ads lease on new technology platforms. Different studies deliver different numbers and values of the advertising dollars for the digital TV market. In the United States, for example, advertising on digital platforms accounted to around $ 50 billion in 2017 and by 2022, according to […]

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Beenius and iPROM Partner on Programmatic Advertising in Digital TV

Beenius is partnering with iPROM, a leading provider of digital advertising technologies in the SEE region. By the end of 2017, Beenius will integrate iPROM’s solutions into its global interactive TV platform. This will provide its partners in 45 countries with a standardized connection to programmatic advertising ecosystem and deliver a cutting-edge solution for effective […]