All sports fans out there, Rio 2016 will take you closer to the action, turning athletes and fans into content producers and transforming the experience of watching the Games with social media platforms such as Facebook, Instagram, Twitter and Snapchat. Besides enabling new levels of interaction with athletes, social media companies are discovering, that their […]
second screen
Behavior on mobile is different
What has Netflix to say about watching video on mobile devices – any differentiations between first and second screen? The end of February was full of news from Mobile World Congress. For us the very important information was from Scott Meyer, VP of the Netflix’s device partner ecosystem, that most of their users are still […]
New mobile version and retirement of v1 and v2
We are announcing retirement of v1 and v2 of our mobile applications, with End of Sales dating at 30.3.2015 and End of Life at 30.5.2015. If you are interested in our new mobile application, contact us.
Interactive TV Advertising – The Shift to Second Screens
Beenius presents a White Paper on Interactive TV Advertising. Download full version and get to know more about Interactive TV Advertising – The Shift to Second Screens. TV is still the first choice for advertisers to reach their target groups of audiences and to build brand awareness. Its audio-visual format is especially suitable for creating […]
Viewing patterns
Video viewing patterns on OTT and on traditional TV set are very similar.
Each week, 72% of people watch TV or video on mobile
The number of multi-tasking viewers and number of older people who watch on-demand video is growing!
Second screens during the film in cinema? #Poll
Website Connect 2 Media & Entertainment (by NewBay Media Inc.) prepared a short poll in a recent story on their website by Nestor Bailey.
Is it possible? Just 1.5% of TV viewing is done on other screens?
98.5% of TV viewing is still done on traditional sets according to new research by Thinkbox – the marketing body for commercial television in the UK.
42% of online European people will own a tablet computer by 2017
By 2017 almost 20% more American (than Europeans) will own a tablet computer. The number of tablet owner among web consumers is rapidly growing – tablets to be used by over one in eight people on earth.
Watching TV on second screen devices is not crimping TV sales
The Quarterly Multi-Screen Usage Study (by NPD DisplaySearch) noted that 85% of tablet owners and 65 % of smartphone owners watch online content on their second screen devices, instead on their TVs. This trend does not have a negative impact on TV (1st screen) sales.