Not long time ago, we introduced our infographic Social TV: The Global Living Room, with a fact that 86% users communicate using second screen device while watching TV. Yesterday we received (via e-newsletter) a new research by Edelman where the title tells us all!
As we all know well, the TV experience is changing rapidly from a traditional linear TV, to one which is consumer-driven, mobile – to second screen devices. We already can say that we are living in The Global Living Room.
So, what do we know about Second screen? Is it Social TV or not? Watching TV while using a smartphone or tablet is one of the most popular leisure of the mobile era. Are operators missing the point if they are not taking the second screen into consideration in marketing strategies?