Video viewing patterns on OTT and on traditional TV set are very similar.
Free Wheel found that in Q2 2013 tablets and OTT devices are more aligned with classical TV viewing style and habits, with long-form content generating approximately 45% of total as views.
»The data also showed that even though the mobile platform in general continued to show strong growth, comprising 13.2% of all views in Q2, its monetisation has been a challenge, with mobile totalling only 5.6% of total ad views. 30-second ads comprised almost half of all ad views with viewers completing :15 and :30 second ads at nearly identical rates.«
Source for this blog: Rapid TV News
A part of picture by HBO.si.