What are the reasons for non-multiscreen solution?

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What is the reason for TV operators to offer second screen platform for their users if they offer the application for free? Do they make a profit?

A research made by Parks Associates also reviews that only 26% of US TV-consumers are aware that their TV provider offers TV everywhere solution. Is it because of a low-budget campaign or is it something else?

Research Company said that many Pay TV providers haven’t done much to market their multiscreen offerings because they don’t make any money from them.

What do you think?

Beesmart by Beenius offers multiscreen solutions for iPads, iPhones and Android tablets. Have you try them?

Source for this blog (Light Reading)