While the whole Interactive TV industry is still buzzing about “cord cutters”, recent research by Forester tells us that “cord nevers” are the group we should concentrate on. The research suggest that 18% of the US population has never signed up for cable comparing to 6% that has cut the cord. By 2025, 50% of viewers under 32 will not pay for traditional cable subscriptions.
That doesn`t mean that “cord cutters” and “cord nevers” are not watching video. Just the opposite, they are watching it more than ever. Time on YouTube has jumped 44% last year according to Nielsen’s analysis, Netflix is avaliable globaly, and Facebook is pushing video as never before to just the name a few.
TV operators need to react quickly to adapt to changes if they wish to stay in the game. Here are few points Beenius sees that operators need to add to their offerings in order to to meet the needs of today’s TV viewers;
- Future of the television lies in mobiles. Offer 2nd screen applications with the same look and feel as on the big screen,
- Combine TV with YouTube to increase reach and recapture a declining TV audience,
- Broaden your content with various VOD libraries like Netflix, HBO Go, etc,
- Ad video recommendations and keep your viewers engaged
With our vision of becoming the Viewer’s First Choice we`ve built Beenius Everywhere Collection that offers all of the above and more.
If you are interested in becoming the Viewer`s First Choice together with us don`t hesitate and contact Beenius Sales Representative today!