Beenius presents a White Paper on Interactive TV Advertising. Download full version and get to know more about Interactive TV Advertising – The Shift to Second Screens.
TV is still the first choice for advertisers to reach their target groups of audiences and to build brand awareness. Its audio-visual format is especially suitable for creating a bond between the brand and the consumer and focusing of the importance of having the product advertised.
Interactive TV operators will then be able to offer an attractive service to advertisers and gain additional revenue from such collaboration. For advertisers and brands, Interactive TV advertising and its shift to second-screen devices entails an even better opportunity to address potential customers.