Television has become an integral part of our living rooms and it is quite difficult to imagine a world without it. Supported by technology development, focus nowadays is on the TV engaging with the viewers. Download our latest Trend Paper: “How is TV engaging with its viewers?”
Everybody in this industry knows what AOSP or ATV stands for. The Industry Trend Paper will not yet again analyze the differences, but rather, examine the specific functionalities and the way they function within AOSP or Android TV setting.
A trend with today’s users is to favor a well-made User Interface (UI) over the quality of content recommendations. Knowing that this affects user’s inclination to promote an OTT service to the people in their lives should be essential for any operator when considering UI design.