Cable and telco companies have recommendation system and TV search as crucial part of EPG upgrade plans. Veveo survey found out that search functionality is much more important to users than recommendation system.
75% of viewers said they would rather have better search capabilities than content recommendations. Research also showed that customers would also be willing to extend their contracts by more than 6 months in exchange for a better search experience.
The industry is also very focused on deploying new recommendations solutions.
Veveo also found that users are interested in voice-controlled TV user interface. Are you also among them?
Find out more what TV users would like to experience with UI and source for this blog Light Reading.