The Future Of Advertising Is Programmatic

  According to Mr. Simon Struna, Programmatic ecosystem specialist, iPROM, advertisers are facing increasingly digital future in which they will try to capture valuable seconds of consumers’ attention; primarily through technology. Digital advertising is becoming programmatic and thus more interconnected, programmatic advertising has steadily grown over the last decade. Total spending on online advertising has […]

OTT is becoming the next advertising superpower

The biggest piece of the advertising cake goes to the television. The share of television advertising has never seemed threatened as it has grown steadily over the past decades. But there is a serious rival on the horizon which can guarantee the same and even better content and deliver it to the user at any […]