A trend with today’s users is to favor a well-made User Interface (UI) over the quality of content recommendations. Knowing that this affects user’s inclination to promote an OTT service to the people in their lives should be essential for any operator when considering UI design.
Media system integration is the unifying string that gathers all the development milestones for an economically, technically, and user feasible implementation of any IPTV/OTT mechanism.
Which criteria should a capable media system integration meet?
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If we look at the market as it stands today, we can immediately see that the trends from previous years are continuing and rising drastically. OTT providers are now a significant competitor for terrestrial, satellite and cable operators. For most Pay-TV operators this is the last call if they want to stay in front of […]